The Impact of 4P’s of Marketing on Student’s purchase decision: A case of Kodai.my. International Journal Of Technical Vocational And Engineering Technology, [S. l.], v. 4, n. 1, p. 24–31, 2023. Disponível em: https://journal.pktm.com.my/index.php/ijtvet/article/view/98. Acesso em: 3 apr. 2025.