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“The Impact of 4P’s of Marketing on Student’s purchase decision: A case of Kodai.my”,
iJTvET
, vol. 4, no. 1, pp. 24–31, Dec. 2023, Accessed: Jun. 18, 2025. [Online]. Available:
https://journal.pktm.com.my/index.php/ijtvet/article/view/98