The Cultural Visual Elements Significance of Malaysian Spice Powder Packaging Design
Keywords:
Cultural, Visual Element, Graphic Design, Packaging Design, Visual CommunicationAbstract
Culture is the set of shared, fluid, and abstract beliefs, values, routines, traditions, and artistic expressions that exist within a particular social group. The research aims to understand the cultural significance of visual elements in spice powder packaging design. 104 participants will be surveyed to understand their preferences for cultural representation. The results will provide insights into how to integrate cultural factors into packaging design, ensuring customer resonance without cultural appropriation. The study uses songkets, floral patterns, colour, font, photography, and traditional motifs to represent Malaysia's cultural diversity. The goal is to advance culturally sensitive and inclusive design techniques, increase branding, and improve the visual appearance of the final packaging product.
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