THE EMPOWERMENT OF BATIK ARTISANS IN KAMPUNG BATIK MEDAN

Abstract

ABSTRACT
The purpose of this study is to find out the obstacles faced by batik artisans in developing the Medan batik and to find out the right strategy in developing the batik industry in Kampung Batik Medan. Data collection technique uses interview, questionarre and observation to the informants
which consist of Medan Dekranasda, the Department of Industry and Trade, the Department of Cooperatives and SMEs, and 3 Medan batik industry artisans This type of research is a qualitative descriptive method uses the SWOT analysis to measure the internal and external environment and obtain the strategy needed in developing batik industry in Kampung Batik Medan.. The results showed that there are some obstacles faced by batik artisans namely lack of capital, lack of cooperation with stakeholders, lack of tools and materials, low entrepreneurial spirit and motivation in running business, and lack of competency in business management. and the right strategy to develop batik industry in Kampung Batik Medan is the growth strategy by improve product quality through innovation and creativity, add new models derivative products, enter new
market segments, increase coverage and enter new distribution channel, switching the promotion, uses direct and online marketing, establish cooperation with both private and government agencies,
and cooperation with financial institution and the State Owned Enterprises business sector through CSR programs.