Integrating Engineering Innovations With Marketing Project Through Cdio-Based Multidisciplinary Project In Polytechnic To Enhance Learning Outcomes

Abstract

This paper examines the integration of the CDIO (Conceive–Design– Implement–Operate) framework into multidisciplinary Final Year Projects at Politeknik Port Dickson, focusing on collaboration between the Mechanical Engineering and Commerce Departments. Traditionally, marketing plans have suffered from misalignments between Course Learning Outcomes (CLOs), Student Learning Time (SLT), and actual project execution, resulting in limited authenticity, innovation, and industry relevance. The study aimed to: (1) realign the marketing plan syllabus to strengthen the connection between theory and practice, (2) explore the process by which marketing students develop strategies for engineering- based products, and (3) assess how CDIO-based multidisciplinary projects support the achievement of marketing CLOs. Using a qualitative case study approach, data were collected through direct participant observation. Findings indicate that CDIO multidisciplinary projects provided a structured and authentic platform for marketing students to apply theoretical concepts to real engineering innovations, thereby enhancing creativity, critical thinking, and teamwork. Students achieved stronger CLO alignment and produced more relevant marketing campaign materials. The paper concludes by proposing the adoption of CDIO multidisciplinary projects across polytechnics as a means to strengthen project quality, foster 21st-century skills, and improve graduate employability. Replication of this study in other institutions offering diploma-level marketing programms could yield deeper insights into best practices for managing marketing plan projects.