SENIOR TOURISTS’ DOMESTIC TRAVEL MOTIVATION: CASE STUDY OF LANGKAWI ISLAND
Abstract
Despite the ageing population in the country, there is a great paucity of study on senior tourists for domestic travel in Malaysia. Realizing the strong purchasing power that senior tourists have that may contribute to the growth of the tourism industry, this study attempts to ascertain the level of push and pull motivation factors for senior tourists to travel. Questionnaires were distributed to 371 senior tourists who had visited Langkawi. Descriptive statistics showed that the highest push factor was resting and relaxing whilst the highest pull factor was the availability of shopping facilities. Also, social security was the most critical factor for this group of tourists to travel, followed by the expectations, destination image, besides cost and risk. These findings could be useful for authorities and businesses to cater for the needs and requirements of senior tourists. We suggest that future research investigate senior tourist motivation in multiple settings and time samples in a year to test and further generalize findings.
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